What is Green Destinations?

what is

Green Destinations?

“We are a global organization that delivers strategic tourism management solutions to destinations, businesses and communities with integrity and transparency. For Destinations, we evaluate your destination’s sustainability performance, nurture it through virtual training modules, coaching programs, and support toolkits, and offer global recognition for accomplishing the ascertained benchmarks. For Businesses, we employ a series of tools to assess, support, and certify the sustainability practices of your travel business.”

Green Destinations is the program used by the National Tourism Organization of Slovenia (Slovenia Green), which has been very successful and beneficial for tourism destinations there.  Implementation of this program has put Slovenia on the global stage as a leader in sustainable tourism.

why join

Green Destinations?

There are many benefits to following sustainable tourism management best practices, and Green Destinations is accredited by the GSTC to issue awards and certification to destinations based on the GSTC standards. Because Albania and Kosovo are managed under the Balkan Green territory agreement, the engagement and annual participation fees are reduced.  You can also receive international recognition and awards for your activities and achievements. 

In addition to providing strategies for better protection of resources and long-term economic benefits for the municipality, tourism businesses in your region can receive a discount of up to 33% on the cost of the Good Travel Program (Green Destinations awards and certification program for businesses). With a minimum of 5 participating businesses achieving an award or certification, a Municipality can receive its own page in the Good Travel Guide (https://goodtravel.guide/).

For more information or if you have questions, please contact me at info@terena.al 

Success Story:

The first Municipality in Albania to join Green Destinations

The first Municipality in Albania to join Green Destinations was Belsh, in 2022.  In 2023, not only did they receive a Top 100 Story Award, but they also hosted the Balkan Green Roadshow event in Albania, presented at the Green Destinations 2023 Global Conference in Tallin, Estonia, and won the 2-nd prize at the Story Awards at ITB Berlin, in the category of “Culture and Tradition”